Wednesday 15 July 2009

Daily Mirror Hope Not Hate Anti-Racism Campaign Gets Under Way


The Daily Mirror today kicks off its annual nationwide anti-racism campaign, Hope not Hate, which will tour UK cities in the run-up to next month's local council and European elections.


Launched in conjunction with anti-fascist group Searchlight, the bus tour campaign aims to push a message of tolerance and diversity to counteract campaigning by groups such as the BNP.


"It is vital that this country remains a place where hope and harmony triumph over hate and division," said Richard Wallace, the editor of the Daily Mirror. "Britain's fair, equal, multicultural society is one of our greatest assets and must be celebrated and protected."


The tour, which starts today in London, will visit cities including Leicester, Birmingham, Manchester, Liverpool and Newcastle over the next two weeks .


In each location where the Daily Mirror's open-top double-decker bus stops, events will take place involving local dignitaries and celebrities speaking out against racism.
This year, the third the campaign has been run, will culminate in Stoke-on-Trent on 31 May with a Love Music Hate Racism festival.


Held at Stoke City Football Club's Britannia stadium, the festival line-up includes acts such as N-Dubz, The Beautiful South, Reverend & The Makers, Jerry Dammers from the Specials, and Roll Deep.


The campaign will receive extensive coverage in the Daily Mirror including special eight-page supplements. In addition progress reports will be published online and in the newspaper.
A documentary crew will create a daily three-minute film that will appear on the Mirror's website.

The Hope not Hate campaign is supported by celebrities including Sir Alan Sugar, John Terry, Amir Khan, Jamie Oliver, Frank Lampard, Mel B, and the casts of Coronation Street, Hollyoaks and Emmerdale.

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